• CHI 2018 Student Design Competition - 1 of the 12 groups accepted to present the project at the conference.
  • THEME: Engage
  • BRIEF: Students were challenged to support, empower or change the behaviour of a community around an area of common interests. 
  • ABOUT: VisuaLife is an engaging and public campaign inspired by the community of Greenpeace Camden. The aim of the campaign is to raise awareness about the issue of Air Pollution which is very severe in London. 

Design Process

Problem to Solve

  • Members thought Greenpeace lacked public awareness.
  • Members felt that the traditional ways of recruitment failed.
  • Members considered the biggest threat to London as air pollution.
  • The public is not informed enough about Greenpeace's activities.
  • The public see Greenpeace's impact as moderate.


  • Raising awareness about air pollution.
  • Encouraging change.
  • Introducing the concept locally.

How does VisuaLife work?

White T-shirts are distributed among Greenpeace members and any willing participant living in the Camden area. T-shirt are equipped with a GPS tracker and an air pollution sensor. People wear the t-shirt for one day conducting their normal routine. At the end of the day the t-shirts will be collected an sprayed with ink in order to visualise the level of pollution participants are being exposed to. The used ink is derived from air pollution itself (AirInk produced by the MIT - Media Lab). After being collected and sprayed with the AirInk, the t-shirts will be then displayed in an exhibition. Pollution, unlike other environmental issues such as waste disposal, is not visible, therefore often neglected. The exhibition will help raise public awareness discuss about this common issue.

Which problems does it solve?
  • Raising Public Awareness
  • Engage the community
  • Change behaviour


  1. Drawing the concept helped the ideation phase by clarifying doubts.
  2. A scale of the pollution level was investigated in order to understand how to differentiate the t-shirts from one another making them more personal. By doing so people could engage more with the project.
  3. Focus on the Tag designed to show each participant’s route highlighting the most polluted area of the community. This will offer an opportunity for discussion during the exhibition.


Poster Iteration

  • GOAL: Create an effective visual poster showing the perspective taken to address the design challenge, the proposed solution develeped by the team and illustrate its key aspects.

Firstly I compiled a bullet point list in which I wrote every key elements that the poster should mention. Then, I created sketches in order to explore possible layouts for the poster. The poster was evaluated several times and the second version is the result of a reiterative process. Version 2 tries to guide more the viewers letting them better understand the design process of our solution. User researches are a strong part of the design process and the first layout was confusing the viewer. 


The final result was a success. We submitted our application to CHI and together with only other 11 groups worldwide, we have been accepted to present at the CHI conference that will take place on late April 2018.

Following some feedback from CHI reviewers:

I am impressed by the author's creativity with the solution that they describe [...]. I must say this is my favourite SDC project yet and it will be one of the ones that I put forward as a potential winner. Well done!
The authors have engaged a variety of stakeholders at multiple important points during the design stage, in fact their engagement of target users is thorough and extensive. This project could be implemented in any large city with similar gravitas, so I find that it would have international impact.


🥑 TEAM AVOCADOThis project is the result of a collaborative effort. Together with me, the members of the team who took part in the entire design process are: Jack Solomon, Mihaela Dimitrova, Yunsheng Su and Zihe Liu.

My Role

  • I took part in the whole research and design process by conducting interviews, analyzing feedback collected from a public questionnaire and brainstorming solutions with sketches and low-fidelity prototypes. I then designed the logo, the tag and the 2 versions of the poster presented above.
check it out on dribbble

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